Vol. 01 · Utah Edition · MMXXVIEditor Login
The

Host Authority Report

Utah's Short-Term Rental Property Managers, Ranked
Not RankedLong-term rentals – not an STR manager. This company is in our directory but excluded from the composite ranking until a verifiable STR signal is on file.
Featured Profile · St. George

Holiday Resort Realty & Management

Headquartered in St. George

St. George.

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The Editor's Report

Based in St. George, Holiday Resort Realty & Management functions as a multi-generational fixture within the Southern Utah real estate landscape. The firm is owned by Jeff Morby and operates under principal broker Yale Morby, maintaining a physical presence at their West Brigham Road headquarters. While many modern competitors lead with digital-first marketing, this operator leans on a traditional professional architecture, utilizing the AppFolio owner portal to manage its interactions with property owners.

On Google, the firm has maintained a 4.1-star rating across 77 reviews, contributing to a reviews score of 21.56. While local community groups in St. George and Hurricane suggest a history of managing both long-term and short-term rentals, the firm’s performance profile remains somewhat opaque to outside auditors. The data shows no recorded Airbnb review count or average rating, and the operator does not currently hold VRBO Premier Host status.

Transparency regarding the firm’s fiscal terms is limited. Their management fee structure is not publicly disclosed, and details concerning contract length and maintenance markup policies are absent from their digital literature. This lack of specific financial disclosure is a characteristic of their restrained online presence, which favors personal professional identification—specifically naming managers such as Tarese Pepito Bradbury and McKenzie VanValkenburg—over granular service-level agreements.

This operator is best for Southern Utah property owners who prioritize local, family-led brokerage ties over standardized corporate metrics and transparent digital fee disclosures.

Reported July 4, 2026
Score Breakdown
Guest Reviews
21.3/35
Owner Reviews
–
No owner-identified reviews found across all 77 Google reviews
Transparency
–
Excluded from composite · renormalized out
Host Status
–
Excluded from composite · renormalized out
Press
2.3/10
Markets Served
St. George
Reviews Across Platforms
google
VerifiedJul 4, 2026
4.1/5
77 reviews
other
Not yet verified
–/5
0 reviews

“Holiday Resort Realty & Management is regarded by the St. George and Hurricane communities as a highly reputable, family-owned institution. Residents frequently emphasize the firm's trustworthiness and the personal professional reputation of lead managers like Tarese Pepito Bradbury and McKenzie VanValkenburg. Sentiment is consistently positive across local social platforms, with users highlighting their long-standing presence in the Southern Utah real estate market for both long-term and short-term rental management.”

airbnb
Not yet verified
Airbnb profile not yet verified
In the Press
LinkedIn
Forums
Website Transparency

What this operator publishes on its own website. We record the exact quote and source page for each stated claim. We do not verify that any stated practice is actually followed. Absence after a real check is itself a data point.

Website fetch failed on our last attempt. The transparency component is excluded from this company's composite score and will be re-attempted at the next crawl.

Owner Reviews

Google reviews written by property owners or management clients, identified conservatively by an explicit qualifying phrase in the reviewer's own words (for example "manage my home", "our rental", "as a homeowner"). Ambiguous reviews and guest stays are excluded, and we never paraphrase or infer. Guest reviews measure the stay; owner reviews measure the management relationship. They are scored separately.

No owner-identified reviews found across all 77 Google reviews.The Owner Reviews component scores at the market average across companies with sufficient owner-review data, rather than at zero, because absence of an owner-authored review among sampled Google reviews is not evidence of a poor management relationship.

Luxury Index & Listing Facts

Facts from listing-level data captured in our market scans and host-profile parses. Used for the Luxury Certified segment ranking, not for the general composite. Bedrooms and observed nightly rates come from the market scan; ratings come from the host profile parse.

Luxury Index pending listing data. Nothing has been scanned for this operator yet.

Sources